As a business owner, you must have a clear understanding of how you can generate leads by increasing your website’s search visibility. Setting up a website is only the first step. While it’s possible for your site to rank prominently on the search listings by just delivering high quality content, you can’t risk waiting several months just to get the results you want.
If you truly want to establish your brand’s online presence, then you must look into local search engine optimization. Did you know that search engines are responsible for initiating 90% of all online transactions? Virtually everyone makes use of search engines to look for information about local products and services.
If your website doesn’t rank for relevant keywords, then there’s a good chance you’re losing out on a ton of sales to your competitors. Aside from using traditional promotional techniques, you must include SEO tactics to the mix in order to attract more targeted customers.
Getting on the first page can prove beneficial for your business. It’s worthy to note that search engine users very rarely click through the second page of the search listings. But your ultimate goal should be to rank number one for the most relevant keywords to your business. The top spot receives an estimated one-third of total clicks. Just imagine how much traffic this equates to if you’re ranking high for multiple keywords that receive high search volume each month.
There used to be a time when marketers found local SEO to be far easier. Perhaps this is largely because the competition isn’t as tight as trying to rank more general search queries. But back in 2014, Google released the Pigeon update. This change in their search algorithm prompted marketers to re-evaluate their local SEO tactics.
According to Google, local ranking factors are now more closely aligned with traditional ranking signals. Indeed, many have found that ranking for local search terms has become more difficult following the Pigeon update. What’s more, the update placed greater emphasis on local business directories. Since these directories now enjoy higher visibility, it’s a must to list your business on these websites and ensure that the information remains updated at all times.
You can learn the ropes of local SEO by yourself, but if you’re already too busy managing your business, you probably don’t want to add more stuff in your plate. You always have the option of hiring a local SEO company to carry out different services that can boost your site’s organic search rankings.
There are plenty of SEO firms to choose from, but not all of them are created equal. It is best to educate yourself about the basics of SEO so you can have an idea as to what questions to ask an SEO professional before hiring. It’s also recommended to choose one that specializes in local SEO. With local search engine optimization become more sophisticated, enlisting the help of an SEO expert can prove to be the more cost-effective choice instead of trying to do things by yourself.