The City of Los Angeles boasts of a population comprising of 3.8 million people. Nobody could deny that establishing a business in Los Angeles can prove very profitable. But the competition is also stiffer than other cities in the US.
In order to have a fighting chance against other businesses in your industry, you must be able to take your business online and generate a lot of sales leads. This process is easier said than done, which is why it’s recommended to find a Los Angeles SEO company to help you reach your business goals. The following are the top reasons why you’d want to work with a local SEO company in LA:
If you have any experience ranking a website, then you probably know how important it is to research keywords thoroughly. Many business owners tend to focus on keywords that receive the highest monthly search volume. But in reality, you must focus on long-tail keywords that prove most relevant to your product or service.
Most local SEO firms can help improve your keyword research strategy. For starters, keywords that show high buyer intent are the ones you should focus on. Essentially, these are search terms that indicate that users are closer to the end of the sales funnel. By optimizing your content for these keywords, you are likelier to enjoy higher conversion rates.
This is a much better approach compared to targeting vague or general keywords that receive thousands of searches per month. What’s more, long-tail keywords usually have less competition, which means you don’t have to battle it out against authoritative websites.
Local SEO also entails a different link building strategy. For traditional ranking projects, marketers can simply focus on building as many contextual links as they can. Things are a little different in the world of local SEO. Ideally, the links pointing back to your website must come from local websites as well. This shows search engines how relevant your site is to your local community. For instance, getting a link from a local news company can significantly boost your website’s authority.
It’s worthy to note that link building can be abused relatively easily. Be sure that the local SEO company you choose isn’t using shady techniques in an attempt to build a lot of links within a short period of time. It’s better to amass relevant, authoritative and contextual links over the course of several months than risk getting penalized and removed totally from Google’s search index.
Keep in mind that SEO takes time. You can’t expect instant results since Google and other search engines constantly updates their algorithms. The sooner you employ effective SEO tactics, the sooner you can enjoy higher rankings in the results pages. Make it a point that you research the company’s background and track record before hiring. There are numerous fly-by-night SEO agencies out there, so be careful and spend ample time finding the right Los Angeles SEO company.