All businesses today would benefit from hiring an SEO agency. It has become a must to establish an online presence since virtually everyone is connected to the internet. Refusing to introduce your business to the World Wide Web is akin to shooting yourself in the foot.
As a business owner, you might think that you can do things by yourself and save money in the process. But in most cases, hiring a company that specializes in search engine optimization is the better option. This begs the question: How much should you pay for SEO services?
This resource contains plenty of tips to help you come up with an informed decision when it comes to preparing your online marketing budget. Each search engine optimization company offers its own payment models, but the following are the four most common forms of payment and services:
Monthly Retainer – This is, by far, the most popular payment model because it generates the best ROI. Here, clients pay a pre-determined fee every month in exchange for a wide range of SEO services. You must talk with the company’s consultant to arrange what services to include in your package. It pays to learn as much as you can about the different services in order to determine which ones are truly required for your business. In most cases, monthly retainer arrangements include content creation, keyword research, link building and analytics reports.
Contract Services – Most businesses choose contract services before engaging with a monthly retainer arrangement. Usually, agencies list the services they offer on their website including the corresponding prices. For instance, you may want an audit for your website. You then set up a contract with the company to have this specific service completed. This is an excellent way to gauge the quality of services offered by the company before availing of longer-term and pricier contracts.
Project-based Pricing – This is very similar to contract services, but the project is customized according to the unique needs of clients. There’s no fixed price, as the project may require different services. For instance, you may want the company to set up your social media accounts and boost your number of followers. The consultant discusses the scope of the project and determines the price.
Hourly Consulting – You can also choose to sit and down and talk to an SEO expert. This is your chance to ask anything you want regarding the importance of organic rankings and what things can be done to enhance your website’s visibility. Consultants typically charge a minimum of $100 per hour for consulting.
When comparing different search engine optimization firms, remember to take time and learn as much as you can about their history and track record. Do not fall for guarantees such as instant results and promises of top rankings on the results pages. Be sure that the company explains all details of their services and how they can help you meet your business goals. If the company simply tries to sell their services without taking the time to inform you about their benefits, then move on down your list and look for another SEO agency to work with.